The OTC returned to the WWE Universe during last week’s Monday Night RAW episode.
We exclusively reported to our Red Book readers on all the Roman Reigns return dates and upcoming plans weeks before anybody.
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We mentioned in our exclusive reports that WWE has felt the absence of Roman Reigns as program ratings, ticket and merchandise sales have all taken a hit.
Starting with RAW the weekly program has suffered since Roman Reigns was last appearing as RAW has falling out the Netflix top 100 on a weekly basis.
Roman Reigns was a major part of the RAW/Netflix $5 Bilion dollar deal as top Netflix executives were persistent to mention that they wanted him on the RAW programming as they view him as the biggest star in pro wrestling.
The Roman Reigns return on the July 17th episode on WWE RAW garnered over 53,000,000+ views in less than 12 hours across all of WWE and Netflix’s social platforms.
“Netflix officials were blown away.” a WWE source tells SW.
“No one moves numbers like Roman, no one.”
WWE announced Roman Reigns to be officially appearing on the next two episodes of RAW which shortly after announcing him WWE moved 3,500+ tickets and RAW in Houston, Texas is now sold out tonight at over 13,400 tickets being sold.
Roman Reigns merchandise also flew on WWE Shop in a 24 hour period faster than any other WWE Superstar on the roster.
All new Roman Reigns merchandise instantly became the top sellers and he captured all top five slots for top sellers. The OTC1 T-shirt remains number 1.
Top 5 most revenue-generating apparel on WWEShop Currently:
- Roman Reigns OTC 1 T-Shirt
- Roman Reigns OTC 1 Tribal Logo T-Shirt
- Roman Reigns Authentic Glove Set
- Roman Reigns Replica Glove Set
- Roman Reigns OTC 1 T-Shirt (Youth)
“Roman Reigns is basically the Stone Cold of this generation.” – a WWE source tells SW.
Roman Reigns is also helping move SummerSlam two-night combo tickets as upon his return WWE moved a significant amount of those tickets.
Endeavor and TKO officials have supreme confidence that WWE is secure as a profitable brand as long as Roman Reigns is on top.
We have even more exclusive information regarding Roman Reigns at and after SummerSlam in our Red Book subscription.
Stay tuned to SW for the latest updates.
