WWE is sent out the following press release
WWE® NAMES BRUCE PRICHARD EXECUTIVE DIRECTOR OF SMACKDOWN®
Stamford, Conn., October 15, 2019 – WWE (NYSE: WWE) today announced that it has named Bruce Prichard the Executive Director of Friday Night SmackDown, reporting directly to WWE Chairman & CEO Vince McMahon.
Prichard will oversee the creative development of Friday Night SmackDown on FOX and ensure integration across all platforms and lines of business, replacing Eric Bischoff.
Prichard brings nearly 40 years of experience in sports entertainment with an extensive background in character development and creative storytelling. Over the course of his career, Prichard has served in a variety of roles including announcer, producer, agent and on-screen personality. Earlier this year, Prichard returned to WWE as a member of the company’s creative team.
End of press release.
Bischoff had not been pleased with his voice going unheard in WWE decision making and WWE giving him a “Executive Director” Title was seen as a public relations maneuver to bring viewers to WWE.
Prichard is much more hands on with creative decisions and has been praised by Vince McMahon and talents on his recent work with direction and talent development.
These changes take effect immediately. Stay tuned to Slice Wrestling for the latest updates.