Matt Riddle had an opportunity to become the number one contender during the triple threat sudden death match against AJ Styles and Keith Lee on RAW this week.

After losing that match he will now go on to face Bobby Lashley for the United States Championship at the December 20th TLC pay-per-view.

WWE officials felt it was too early in his WWE career for Matt Riddle to contend for the WWE Championship and pulling the trigger on him would propel him into a match with a dominant and seasoned warrior Drew McIntyre that would end with a claymore kick and a 1..2..3! pin victory for McIntyre as WWE officials are protecting Drew McIntyre for the upcoming WrestleMania 37 season.

Matt Riddle is slowly becoming a fan favorite babyface and WWE will be booking him as fun loving, good guy “bro”. WWE is being cautious with not making him out to be a clown or comedy act but only time will tell on how Vince designs his programs.

WWE officials are looking to push Riddle since his call-up as we saw in his June, 19th WWE main roster debut on SmackDown when Riddle pinned the then Intercontinental Champion AJ Styles clean after hitting the BroDerek.

WWE officials are impressed with Riddle’s in-ring skills and feel he could hang in the ring with major, big hitter heavyweights such as Goldberg, Brock Lesnar, Roman Reigns and Drew McIntyre.

His battles with Keith Lee and now Bobby Lashley at TLC are testing grounds to gauge his performance and observe if he is ready for bigger matches.

The midcard championship division is a great platform for up and coming superstars to prove themselves in the wrestling business and WWE officials are watching Riddle closely to see how he performs against Lashley.

The Hurt Business is on a dominant run and there is no signs of letting up anytime soon. Let’s see how the “Bro King” hangs against the tougher competition. Stay tuned to SW for the latest updates.. Bro.

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